Export performance and market orientation: establishing an empirical link

نویسندگان

  • Gregory M. Rose
  • Aviv Shoham
چکیده

This study examines the export performance consequences of a market orientation and the potential moderating impact of the competitive, technological, and market environment. Market orientation was positively related to three dimensions of export performance: change in export sales, export profits, and change in export profits. The impact of market orientation on export profits and change in export profits was stronger in a technologically turbulent environment. Overall, this study synthesizes two important streams of research, assesses the moderating impact of the environment, and empirically establishes a relation between market orientation and export performance. D 2001 Elsevier Science Inc. All rights reserved.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Designing Export Performance Model based on Organizational Orientations

This study extends prior researches by exploring the effect of organizational orientations on export performance. Building on the already extensive literature, we developed a model of relationship. A total of 120 usable questionnaires were received from the Iranian food industry SMEs. The results indicated that entrepreneurial orientation, market orientation and learning orientation positively ...

متن کامل

The Causal Model of Export Entrepreneurship and Export Market Orientation‎ on Export Performance: a Case Study of Food and Agricultural Products Export Companies

The aim of this study is to define and introduce the variable of export entrepreneurship and factors affecting it in a global export-centric model. However, we seek to find the effect of the variables of export entrepreneurship and export market orientation‎ on export performance. To test the research hypotheses, a sample of 296 people employed in food and agricultural products company located ...

متن کامل

The role of marketing effectiveness and capabilities on relation beetwen export market orientation on export performance Iranian handmade carpet companies

Today, the speed of change in the areas of technology, software and hardware, market knowledge and even the political economy of countries on the one hand and as well as the initiative with the speed of action in business areas has made companies face the challenge, it has become the era of competition today, which contributes to the extent to which a company achieves its own goals based on exp...

متن کامل

The Approach of Market Orientation in Export of Oil and Gas Technical and Engineering Services in Iran

The export market orientation means become coordinated and aligning of the organization and exporting company in operating areas with market strategic changes. Regarding the nature of various types of services, paying attention to the export of technical and engineering services in comparison with other services export and market orientation of this export has a special place. The purpose of th...

متن کامل

تحقیقی درباره تأثیر بازار محوری بر عملکرد صادرات : مطالعه شرکت‌های تولیدکننده و صادرکننده از گمرکات استان بوشهر

Given the increasing importance of marketing concept, market-oriented is one of the basic classifications in research at strategic marketing. Market orientation is some activities that an organization does to monitor, analyze of changes in market, such as customer preferences, rapid technological development and competitive intensity and respond them appropriately. In this study, the effect of ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2015